Friday, July 31, 2020

B2B Marketing Strategies 2020



I have read so many blogs today on B2B Marketing Strategies in 2020 and thought of sharing with fellow marketers.

I am sure many of you have already read about them and are incorporating them in your B2BMarketing plans. The list is short yet, including all will contribute to success.

👉Personalized Communication is a powerful weapon to engage with B2B customers as they are more focused on ROI and efficiency. Personalization builds trusts and reliability.

👉ChatBots play a crucial role as they make resolution time better. Incorporating them into your marketing plan can make a huge difference.

👉Email Marketing is not dead. Emails are still significant and the most effective way to communicate with businesses. HubSpot has even found out that 93% of B2B marketers use email.

👉Your website is the face of your business. Your website should be structured to provide ideal customer experience and has to be superior from other websites.

👉 LinkedIn is the second-best platform which does exceptionally well for B2B marketers.

👉The agents of change in 2020 for marketing are Influencers. B2B marketing can have Influencers in there plan to reach out to the right audience.

P.S- I am not an expert on digital marketing. I have just listed them out for you.

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