B2B Marketing Strategies 2020

I have read so many blogs today on B2B Marketing Strategies in 2020 and thought of sharing with fellow marketers.

I am sure many of you have already read about them and are incorporating them in your B2BMarketing plans. The list is short yet, including all will contribute to success.

👉Personalized Communication is a powerful weapon to engage with B2B customers as they are more focused on ROI and efficiency. Personalization builds trusts and reliability.

👉ChatBots play a crucial role as they make resolution time better. Incorporating them into your marketing plan can make a huge difference.

👉Email Marketing is not dead. Emails are still significant and the most effective way to communicate with businesses. HubSpot has even found out that 93% of B2B marketers use email.

👉Your website is the face of your business. Your website should be structured to provide ideal customer experience and has to be superior from other websites.

👉 LinkedIn is the second-best platform which does exceptionally well for B2B marketers.

👉The agents of change in 2020 for marketing are Influencers. B2B marketing can have Influencers in there plan to reach out to the right audience.

P.S- I am not an expert on digital marketing. I have just listed them out for you.

Revisit Social Media Key Performance Indicators for Better Performance

The crucial step to any social media strategy is to set social media goals which will become the foundation for success. For a successful campaign, it is imperative to know about KPIs.

KPI or (Key Performance Indicators) is the quantifiable measurement that is useful for evaluating the success of any organization, employee or projects in regards to performance.

Let us now begin diving into KPIs:

One of the foremost things to remember is your business goals. Once you are clear with what your business goals are, it is easier to work on the strategy. Let us look into social media key performance indicators which are,

1. Reach
2. Engagement
3. Return on Investment (ROI)
4. Loyalty and Retention

Social Media KPIs for Reach

The reach your brand has on social media will be tracked by these KPIs:

• Follower Count: Across your social media channels the number of followers and fans you have is one of the easiest ways to know the reach your organization has.

His faith

We'll miss you Hawa Hawai - Sridevi Ji

We have lost one of our most loved person of the Bollywood industry. You will be missed dearly, Sridevi ma’am. It was a shocking morning for all of us. The sad news was spread like wildfire and the Internet was gloomy on her sudden demise. Loved ones, film fraternity and the dear fans of Sridevi have shown condolences and their heartfelt sadness on her sudden demise through various media such as tweets, Facebook updates and through various other ways. We will remember her for so many reasons; cute, bubbly persona and for her brilliant acting. She was last seen in MOM where she has been praised for her superb acting. Many people will remember for her various roles which might include her dual role in Chaalbaaz, Mr. India and English Vinglish, Naagin and many more.






Let’s remember her through some of the famous songs that we have enjoyed over several decades:

1. The first song that instantly pops up is the ‘Naino mein Sapna from the movie Himmatwala’

2. Also most popularly known by the song ‘Hawaa Hawaii’ and till now we remember her as Hawaa Hawaii stunning actress.

3. 'Na Jaane kahan se aayi hai'- yet another brilliant song that till today rings inside our head.

4. 'Mere haatho mai nau nau chudiyaa hai'- A song that we hear during marriages and ladies sangeet. It is indeed a great pleasure to dance to such tune even these modern times.

5. 'Mai naagin tu sapera'- she is also remembered as the beautiful naagin and so many love her for this brilliant character portrayal.

We have lost yet another personality, a brilliant bright star and the most lovable person. It will be difficult to say what the family members are going through now but condolences to the family members. Rest in Peace ma'am, we love you forever!

You took it away!

Well, you took away my heart,
What else I have left?
I guess the smile that lits up,
Soon after those three magical words…
Reaches the ear set.


My day begins with your voice,
Turns out the day into something very nice,
Although, it longs for your presence all the time,
Love, finish up your work soon and be mine.


I know you too want the same,
Spending time with me is your main aim,
But the distance is keeping us apart,
Baby, don’t worry, I m just a call away from your heart.


You are no longer all alone,
We are there for each other,
Till the last stride,
Till the sun shines so bright…
& till our last breath says goodbye.

P.S -Published here: http://wearethestorytellers.in/2017/12/you-took-it-away/

Finally its You!

The day when we first met,

Never knew, Never thought…

My lifeline has arrived,

Enthusiastic & love-packed…

As I realised it once more,

Butterflies ran all over, tickling to the very core.


Stunned at what life had in stock,

Simple & sweet as the honey drop….

Brought to life for transferring millions of smiles…

More like a best friend & a soulmate for miles.

Now, as we both have felt the same,

Promised to love each other no matter what came…

Hurdles, ego & even us for that case,

Lets keep up, whatever it takes,

Together forever, becoming each others bae.

You can read the poem here as well: http://wearethestorytellers.in/2017/12/finally-its-you/ 

Your Presence

Never realised that love was real,
Until the day I fell for you.
Feelings inside were a little hesitant,
But vanished, the day you sealed it too.
Your gaze held my every nerve,

Your hand knit in mine,
My smile lit brighter,
Whenever you flashed a sweet smile.
The closeness we had,
The balance that we shared,
The love that flowed, between us,
Made others so envious.

Wished always for your happiness,
And your long life,
So you keep loving me..
Knowingly for my own selfishness.